Its natural harbour and archipelago is in the Gulf of Bothnia and the northern boundaries of the High Coast area. It is well known as an exporter of pulp and paper products and heavy machinery goods. It has a strong environmental record and is the "testbed" for ethanol-powered cars.
Due to the hilly surroundings, hiking and exploring the scenery of the High Coast is popular in the area. In the wintertime skiing and ice hockey are both popular. Both cross-country skiing, alpine skiing and also ski jumping are practiced in the downtown area. In international sports, the town is also known for having hosted the inaugural Winter Paralympic Games, in 1976. The 2008 European Curling Championships also took place there.
Since Örnsköldsvik is a coastal town, there are also beaches near town, as well as campsites. There is also an indoor water park called Paradisbadet, with one of the longest water slides in Europe.
The main spectator sport in the town is ice hockey, with the local team Modo Hockey in the HockeyAllsvenskan, the second highest league for ice hockey in Sweden after being relegated from SHL after season 2015-2016.[6] IF Friska Viljor has been successful in ski jumping and the ski jumping hill Paradiskullen is a local landmark, visible from downtown. The local football teams aren't quite as successful, but still popular. On the men's side especially the teams Friska Viljor FC from central Örnsköldsvik and Anundsjö IF from Bredbyn outside of town, and women's Själevads IK. A couple of floorball teams from town have also had some success.